EOC: Week 10

source

What channels are you going to do to get your product noticed?

   To get my product noticed I'm going to use a variety of channels to get my product in the spot light. My main method I'm trying to use is a Television Commercial. Commercials seem to be the most effective since they are broadcast to a wide range of people. Commercials for my advertising campaign can be shown on any television channel but the target would be channels with many viewers such as MTV, VH1, or even Comedy Central.  The target audiences would also have to appeal to the stations as well, it would have to have a seamless-like appearance. Since my commercial is target adult audiences, those stations would be perfect compared to channels such as a Disney, Nickelodeon, or PBS. Another form I could use for my advertising campaign could be billboards or magazines. These are grouped together because most likely the two ads would be the same, just on a different medium. Since I already pitched and scripted my ad for the party commercial, the ad for the magazine/billboard could be a snapshot of what is happening in the television commercial.  It could be a glimpse, or remake of what was shown in the commercial. Keeping the television commercials and the magazine ads teh same will help keep the consistency across the board. Everything will feel seamless and the identity of the brand more inherent. These are my channels for getting my Starburst Commercial noticed!

EOC Week 9: "For those who think young"

source 

Why does American Society want to be so youthful?

Everyone wants to be young because its the hip thing to be.  Young people are viewed as having more opportunities, as having more potential.  To be young and successful is the most ultimate goal ever!  Who wants to be old, and wrinkly, and oily? Not me, not you, not anyone.  We all want to be vivacious and full of life and energy! Old people are generally viewed as being sluggish and out of energy.  This century is all about the fight to stay young forever. Everyone wants to enjoy life to its fullest in their early days.  We all want to accomplish as much as we can before our days are up and there's no "life" left in us.  Young people are full of enthusiasm and tenacity.  They are eager to attain all that lurks around them.  They want the latest fashions, the latest gadgets, the newest toys, the newest cars. Being young is all about having "new" everything. New ideas, new faces, new people, inspiration! Young people help the world spin around because they bring new ideas to the table, and reinvent thing to make them more productive. It's a no-brainer why most companies want a young face in their office!

Week 8:EOC 10 Slogans

10 Slogans:

in different font and color

EOC:Week 7 Pitch

source

   Club is losing energy and wearing down a bit. The Dj is striving for something to reignite some inspiration. He grabs into his backpack, and pulls out at package of starbursts. He turns around, eats it, and enters a mind state of bliss. He lets out a rush of air and sees a bright vision of light. He catches his breathe and refocuses on the duty at hand. He turns back around, rocking out to his own vibe and lays down a new track. The music begins to rise and build up, there is a sudden pause, he drops the beat, and the crowd goes wild! The club drops starts to rain, what looks like confetti. The camera zooms in on one of the dancers, and reveals a starburst square in her hand. Everyone is partying, harder than before, jumping up and down having a great time. She eats the package whole with the wrapper. Ending scene, the girl is leaning towards kissing a guy. She passes the starburst to the guy with her mouth, (implying that she unwrapped it in her mouth). She touches his chest, the scene fades to black. Ending line fades in: “Unwrap the Party!"

EOC Week 6: Chim Chim Cheree

Definitions:

Pic-O-Pay -
Fluoristan - stannous flouride used to fluoridate toothpaste and other dental preparations
Hexachlorophene - Disinfectant used in soaps and toothpaste
GL-70 - Gleem Toothpaste
Dermasil - Hypoallergenic skin creams and lotions company

Vitrol-D -

Lanolin wave -Hair lotion, for men

Boo-boop - Shave, type of razor, jingle

Tufsyn - Tread rubber used on tires, used by goodyear

Retsyn - Green flecks in breath mints like Certs

Acrylan -Acrylic yarn fiber

Marfac -vintage oil and gas ad marfak, or marine facility

Melmac - Dinnerware made from melamine resin

Orlon - Acrylic fiber, crease resistant, yarn like dupont,

Korlan - type of tree, that grows tropical fruit, type of fiber

Accutron - Type of watch,

Teflon - Non stick pans, stand high heat

Ban-Lon - Synthetic yarn used in clothing industry

Blue Magic whitener - Cheer Blue, white magic laundry detergent

Fastback - Ford Mustang

Wide-Track - Type of racing tires

Autronic Eye - Automatic adjusting headlight by GM

Platformate -type of ingredient added in gas, shell

it goes two miles more -Super Shell company ad

Nasograph - Type of mirror, breathe better

Naugahyde -Vinyl coat, fabric, interior, fake leather

The giant who lives in my washing machine - type of soap

jolly and green - Jolly Green Giant mascot for vegetable company

tiger who causes my gas tank to flood - Gas Station, Enco 1964 ad

handsome white knight - Ajax white knight mascot, cleaning products, ad targeted house wives

man with the eyepatch- Hathaway button down shirts mascot

that nut who flies into the front seat for Hertz -Couple lands in Hertz car commercial

    

 

 

EOC Week 6: Car Ad

Source

"Even batman would trade his whip for this black beauty." 

If you enjoy being wrangled, your head thrown in the back seat at +100 miles an hour, then you definitely gotta get this turbo charged monster! If you love a car that appreciates every year, a car that sells itself, a car that turns more heads than your best friend’s cheesy Italian meatball, then the MK IV Toyota Supra is your is all end all.  If you love a big set of twins like I do, you’ll be swooshin down the streets faster than a speeding bullet. Black leather interior, stretched black wheels, and a black murdered out paint job. Even Batman would trade his whip for this black beauty.

Week 5 EOC: Superbowl Commercials Good and Bad

Video Source

I thought this Super Bowl commercial was just simply brilliant. It was very memorable for both Volkswagen fans and Star Wars fans!  The ad was just cute and hilarious all at the same time. The commercial was able to say so much in such a short few seconds. It's basically about a child in a Star Wars suit pretending to be Darth Vader. He is running around the house struggling to use the force. His dad soon comes home and helps him out by giving him an extra boost of "the force". He is shocked at the end that the vehicle had started by his help. This ad was great because not only did it emphasize the remote start feature of the Volkswagen, but it incorporated Star Wars' "Force" to accomplish it. This was just an overall great commercial.  It targeted adults, children, Volkswagen and Star Wars fans all together. Great job VW!

Video Source 

The commercial I chose ad for my bad list was the Motorola Xoom. I thought this advertisement was counter productive. In the commercial you see a guy sifting through crowds and crowds of people wearing white jackets and white headphones. Towards the end he reaches his office and gets the attention of a girl who also seems to be hypnotized with her white coat. I get the point of what the commercial was about. Everyone in white was supposed to represent Apple customers and the guy was supposed to represent something different. This ad was just counter productive for me the second I seen everyone wearing white it reminded me of Apple products. The second I seen a touch screen device it reminded me of the iPad. I thought this was an iPad commercial, therefore it made me want an iPad. I totally disregarded this tablet as a Motorola product. I was more interested in the iPad. This could just be because I am and Apple Product owner, but this commercial just wasn't working for me.

Most commercials during the Super Bowl are pretty great, some aren't. Either way the creative directors and designers of these ads did an amazing job. With closing, just to put it in perspective, it was an average of $3M for :30 of air time!!!

Who is Bob Isherwood week 4

picture source

   Bob Isherwood is a former Worldwide Creative Director for Saatchi & Saatchi from 1996 to 2008.  He was born are and raised in Melbourne, Australia where he later studied Advertising Art at Royal Melbourne Institute of Technology.  After college he made his way to the United Kingdom to find a career.  He eventually returned to Sydney, Australia.

“In 1982 he returned to his native Australia as founding partner of The Campaign Palace Sydney."

In 1986 where he was hired by Saatchi & Saatchi. He soon became a Creative Director in 1988 and eventually became a Worldwide Creative Director for Saatchi & Saatchi in 1996.  Isherwood holds many creative awards, in matter of fact, close 8,000!

“Bob Isherwood was Worldwide Creative Director of Saatchi & Saatchi and under his leadership, the network won almost 8,000 significant creative awards. During his 35-year career in the advertising industry, his work has been endorsed by the industry's most prestigious national and international award shows."

 Isherwood has even been spotted at festivals and won awards there as well. 

"Bob Isherwood, worldwide creative director, Saatchi & Saatchi, has been selected by the international Clio Awards to receive its distinguished Lifetime Achievement Award for 2007. "

Mr. Isherwood is a virtuoso in his creative field.  He views advertising as more of a connection rather than just selling a product or purpose.  He alone, has led innovative ideas changing the advertising industry world.  Well I shouldn't say he alone, but his ideas have guided teams in accomplishing media goals.

Cigarette Advertisements eoc week 3

Source

Framing the Scenario
1. Determine the scenario: What's happening in this frame?

   Well in this advertisement it looks as though the Cowboy is lightening up a cigarette while riding his horse.  This is evident because he is wearing a country style hat and you can see the ropes to his saddle.  He looks like he is taking a break.

2. What is the setting? What are the conditions?

   The setting looks like a grassy plain perhaps.  He's definitely riding an animal such as a horse in a field.

3. Who are the people or groups?

   The person is a cowboy, a dominant figure. The model of this ad has a square masculine face and he is also wearing a collared shirt.

4.  What is their point of view around this specific experience?

   His point of view may not be known but in this picture he looks as if he is taking a quick break while riding.  Maybe the point of view is to show "After a longs day of hard work, I relax with a cigarette on the ride home. 

5. What are their goals?

   I think the goal of the advertiser is to market the cigarettes to people wanting to either take a break or to people who want to project a dominant figure.  The idea behind this ad may be, "If he can do it, so can I," or maybe it's "I can look like a cowboy, if I do this"

6.What are their assumptions? What are their perceptions?

   Well it is definitely assumed this man is a cowboy because of his appearance.  The perception of the advertisement is that "you too, can be a strong working cowboy" if you smoke a cigarette. Older Marlboro advertisements had a cowboy as their mascot.  This advertisement could also just be a revamped version of the classic style.

7. Are there conflicts?  Is there cooperation?

   This advertisement doesn't have any contradicting perceptions.  The cowboy is just smoking a cigarette.

8. What are the outcomes?

   I think the outcomes of this advertisement is that it its marketed to younger youth.  "When I grow up, I can smoke and be a cowboy".  Cowboys are dominant figures, and showing a man smoking broadcasts this is a masculine thing to do. 

Ethics of Advertising

Source 

The Super Soaker Oozinator.  This advertisement is quite controversial.  At first glance of this video I thought it was just a simple kids squirt gun, boy was I wrong!  At closer inspection you discover there's an underlying sexual innuendo.  The Oozinator, isn't your typical squirt gun.  It shoots chunky white ooze at its victims! The physical action taken to initiate the "gun" is a stroking motion very similar to male masturbation. To top it all off, the kids that are using the gun are not young children 12 and under.  The marketing for this super soaker is definitely targeted towards teenagers.  The actors in the commercial were teenagers as well, teenage boys. If the directors would have chosen teenage girls to participate in this commercial I could have seen even more controversy!  Luckily this toy is no longer on the market, Hasbro's website doesn't have it in their databases anymore.

source

This advertisement is pretty controversial as well. This campaign was run by "Lorgan's the Retro Store" to market their 60's merchandise.  These series of ads were featured in magazines and web in 2008.  All of them feature psychedelic colors and 60's era decor and not to mention a whited stencil of pornographic material.  one of them even had a male couple, a ménage à trois, and various sexual positions.  I won't lie most of these advertisements are quite artsy and are very cool.  Unfortunately after closer inspection it does raise some eyebrows!magazine source

 source

This advertisement at first glance may not depict what you originally thought.  This ad was run in Portugal for MTV to teach youth to practice safe sex.  Well, safe sex definitely wasn't what I first interpreted from this advertisement. At first sight it looks like it's promoting shooting women!  The picture itself just has a bad connotation for me.  It just promotes putting women down.  If this ad campaign mayeb had a counterpart where a woman was aiming at a male's privates, maybe that would help set the mood.  This adverstiement is questionable unethical. 

EOC Week 1: VW Lemon

 source

The Volkswagen Lemon Ad was a very effective ad because it pretty much guaranteed their clients would receive the highest quality product from their factories.  The advertisement describes how prestigious their inspection process is and even mentions one of their inspectors by name!  

“The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn't have noticed it; Inspector Kurt Kroner did.”

The attention to detail in the craftsmanship is what makes Volkswagen such a reputable automobile manufacturer. In a short few words the advertisement is able to inform you of just what exactly happens behind closed doors.  They give you a quick peek of what really happens in the decision process of what car is a keeper and what car is no-go.
“There are 3,389 men of our Wolfsburg factory with only one job; to inspect Volkswagens at each stage of production. (3,000 Volkswagens are produced daily; there are more inspectors than cars.)”  
The fact that there are more workers than cars is pretty amazing.  There is always more than one pair of eyes inspecting the detail of work in the Volkswagens. The biggest value of this advertisement is that the consumer is getting their money’s worth because the vehicles retain their highest values.  

“This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars. (It also means a used VW depreciates less than any other car.)”

Less money on maintenance costs is a big deal to some consumers.  This advertisement hit home on all levels.  It’s brief and quick to the point and packed with lots of information!

 source