Cigarette Advertisements eoc week 3

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Framing the Scenario
1. Determine the scenario: What's happening in this frame?

   Well in this advertisement it looks as though the Cowboy is lightening up a cigarette while riding his horse.  This is evident because he is wearing a country style hat and you can see the ropes to his saddle.  He looks like he is taking a break.

2. What is the setting? What are the conditions?

   The setting looks like a grassy plain perhaps.  He's definitely riding an animal such as a horse in a field.

3. Who are the people or groups?

   The person is a cowboy, a dominant figure. The model of this ad has a square masculine face and he is also wearing a collared shirt.

4.  What is their point of view around this specific experience?

   His point of view may not be known but in this picture he looks as if he is taking a quick break while riding.  Maybe the point of view is to show "After a longs day of hard work, I relax with a cigarette on the ride home. 

5. What are their goals?

   I think the goal of the advertiser is to market the cigarettes to people wanting to either take a break or to people who want to project a dominant figure.  The idea behind this ad may be, "If he can do it, so can I," or maybe it's "I can look like a cowboy, if I do this"

6.What are their assumptions? What are their perceptions?

   Well it is definitely assumed this man is a cowboy because of his appearance.  The perception of the advertisement is that "you too, can be a strong working cowboy" if you smoke a cigarette. Older Marlboro advertisements had a cowboy as their mascot.  This advertisement could also just be a revamped version of the classic style.

7. Are there conflicts?  Is there cooperation?

   This advertisement doesn't have any contradicting perceptions.  The cowboy is just smoking a cigarette.

8. What are the outcomes?

   I think the outcomes of this advertisement is that it its marketed to younger youth.  "When I grow up, I can smoke and be a cowboy".  Cowboys are dominant figures, and showing a man smoking broadcasts this is a masculine thing to do. 

Ethics of Advertising

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The Super Soaker Oozinator.  This advertisement is quite controversial.  At first glance of this video I thought it was just a simple kids squirt gun, boy was I wrong!  At closer inspection you discover there's an underlying sexual innuendo.  The Oozinator, isn't your typical squirt gun.  It shoots chunky white ooze at its victims! The physical action taken to initiate the "gun" is a stroking motion very similar to male masturbation. To top it all off, the kids that are using the gun are not young children 12 and under.  The marketing for this super soaker is definitely targeted towards teenagers.  The actors in the commercial were teenagers as well, teenage boys. If the directors would have chosen teenage girls to participate in this commercial I could have seen even more controversy!  Luckily this toy is no longer on the market, Hasbro's website doesn't have it in their databases anymore.

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This advertisement is pretty controversial as well. This campaign was run by "Lorgan's the Retro Store" to market their 60's merchandise.  These series of ads were featured in magazines and web in 2008.  All of them feature psychedelic colors and 60's era decor and not to mention a whited stencil of pornographic material.  one of them even had a male couple, a ménage à trois, and various sexual positions.  I won't lie most of these advertisements are quite artsy and are very cool.  Unfortunately after closer inspection it does raise some eyebrows!magazine source

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This advertisement at first glance may not depict what you originally thought.  This ad was run in Portugal for MTV to teach youth to practice safe sex.  Well, safe sex definitely wasn't what I first interpreted from this advertisement. At first sight it looks like it's promoting shooting women!  The picture itself just has a bad connotation for me.  It just promotes putting women down.  If this ad campaign mayeb had a counterpart where a woman was aiming at a male's privates, maybe that would help set the mood.  This adverstiement is questionable unethical. 

BOC Week 2: About Me

Hello World,

Welcome to my Fundamentals of Advertising blog! Hi my name is Kevin Lum and I am a professional in the audio industry field. I am a graduate from The Art Institute of Las Vegas as well as a native to the Las Vegas, Nevada area. I received my Bachelor's of Science Degree in Audio Production in the Summer of 2011. I have creative talents and industry skills such as mixing, mastering, recording, and the like. During the week I intern at news talk radio station: AM 720 KDWN. At KDWN radio I run commercials and do live shows that involve board operation and live mixing. On the weekends I am a DJ and Entertainer for Sight & Sound Events. As a performer on the weekends I work social festivities such as weddings, parties, and corporate events. Not only do I enjoy all aspects of audio I am also a musician as well. I have been playing guitar for over 7 years and enjoy discovering new instruments. I enjoy collaborating with fresh artists and love to write and compose new music. I am fluent in all environments of Audio and am familiar with the Video market as well. If you're interested contacting me, you can reach me at akoostik9@gmail.com or check out my website at www.ktlproductions.com!

EOC Week 1: VW Lemon

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The Volkswagen Lemon Ad was a very effective ad because it pretty much guaranteed their clients would receive the highest quality product from their factories.  The advertisement describes how prestigious their inspection process is and even mentions one of their inspectors by name!  

“The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn't have noticed it; Inspector Kurt Kroner did.”

The attention to detail in the craftsmanship is what makes Volkswagen such a reputable automobile manufacturer. In a short few words the advertisement is able to inform you of just what exactly happens behind closed doors.  They give you a quick peek of what really happens in the decision process of what car is a keeper and what car is no-go.
“There are 3,389 men of our Wolfsburg factory with only one job; to inspect Volkswagens at each stage of production. (3,000 Volkswagens are produced daily; there are more inspectors than cars.)”  
The fact that there are more workers than cars is pretty amazing.  There is always more than one pair of eyes inspecting the detail of work in the Volkswagens. The biggest value of this advertisement is that the consumer is getting their money’s worth because the vehicles retain their highest values.  

“This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars. (It also means a used VW depreciates less than any other car.)”

Less money on maintenance costs is a big deal to some consumers.  This advertisement hit home on all levels.  It’s brief and quick to the point and packed with lots of information!

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