The Volkswagen Lemon Ad was a very effective ad because it pretty much guaranteed their clients would receive the highest quality product from their factories. The advertisement describes how prestigious their inspection process is and even mentions one of their inspectors by name!
“The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn't have noticed it; Inspector Kurt Kroner did.”
The attention to detail in the craftsmanship is what makes Volkswagen such a reputable automobile manufacturer. In a short few words the advertisement is able to inform you of just what exactly happens behind closed doors. They give you a quick peek of what really happens in the decision process of what car is a keeper and what car is no-go.
“There are 3,389 men of our Wolfsburg factory with only one job; to inspect Volkswagens at each stage of production. (3,000 Volkswagens are produced daily; there are more inspectors than cars.)”
The fact that there are more workers than cars is pretty amazing. There is always more than one pair of eyes inspecting the detail of work in the Volkswagens. The biggest value of this advertisement is that the consumer is getting their money’s worth because the vehicles retain their highest values.
“There are 3,389 men of our Wolfsburg factory with only one job; to inspect Volkswagens at each stage of production. (3,000 Volkswagens are produced daily; there are more inspectors than cars.)”
The fact that there are more workers than cars is pretty amazing. There is always more than one pair of eyes inspecting the detail of work in the Volkswagens. The biggest value of this advertisement is that the consumer is getting their money’s worth because the vehicles retain their highest values.
“This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars. (It also means a used VW depreciates less than any other car.)”
Less money on maintenance costs is a big deal to some consumers. This advertisement hit home on all levels. It’s brief and quick to the point and packed with lots of information!
No comments:
Post a Comment