EOC:Week 7 Pitch

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   Club is losing energy and wearing down a bit. The Dj is striving for something to reignite some inspiration. He grabs into his backpack, and pulls out at package of starbursts. He turns around, eats it, and enters a mind state of bliss. He lets out a rush of air and sees a bright vision of light. He catches his breathe and refocuses on the duty at hand. He turns back around, rocking out to his own vibe and lays down a new track. The music begins to rise and build up, there is a sudden pause, he drops the beat, and the crowd goes wild! The club drops starts to rain, what looks like confetti. The camera zooms in on one of the dancers, and reveals a starburst square in her hand. Everyone is partying, harder than before, jumping up and down having a great time. She eats the package whole with the wrapper. Ending scene, the girl is leaning towards kissing a guy. She passes the starburst to the guy with her mouth, (implying that she unwrapped it in her mouth). She touches his chest, the scene fades to black. Ending line fades in: “Unwrap the Party!"

EOC Week 6: Chim Chim Cheree

Definitions:

Pic-O-Pay -
Fluoristan - stannous flouride used to fluoridate toothpaste and other dental preparations
Hexachlorophene - Disinfectant used in soaps and toothpaste
GL-70 - Gleem Toothpaste
Dermasil - Hypoallergenic skin creams and lotions company

Vitrol-D -

Lanolin wave -Hair lotion, for men

Boo-boop - Shave, type of razor, jingle

Tufsyn - Tread rubber used on tires, used by goodyear

Retsyn - Green flecks in breath mints like Certs

Acrylan -Acrylic yarn fiber

Marfac -vintage oil and gas ad marfak, or marine facility

Melmac - Dinnerware made from melamine resin

Orlon - Acrylic fiber, crease resistant, yarn like dupont,

Korlan - type of tree, that grows tropical fruit, type of fiber

Accutron - Type of watch,

Teflon - Non stick pans, stand high heat

Ban-Lon - Synthetic yarn used in clothing industry

Blue Magic whitener - Cheer Blue, white magic laundry detergent

Fastback - Ford Mustang

Wide-Track - Type of racing tires

Autronic Eye - Automatic adjusting headlight by GM

Platformate -type of ingredient added in gas, shell

it goes two miles more -Super Shell company ad

Nasograph - Type of mirror, breathe better

Naugahyde -Vinyl coat, fabric, interior, fake leather

The giant who lives in my washing machine - type of soap

jolly and green - Jolly Green Giant mascot for vegetable company

tiger who causes my gas tank to flood - Gas Station, Enco 1964 ad

handsome white knight - Ajax white knight mascot, cleaning products, ad targeted house wives

man with the eyepatch- Hathaway button down shirts mascot

that nut who flies into the front seat for Hertz -Couple lands in Hertz car commercial

    

 

 

EOC Week 6: Car Ad

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"Even batman would trade his whip for this black beauty." 

If you enjoy being wrangled, your head thrown in the back seat at +100 miles an hour, then you definitely gotta get this turbo charged monster! If you love a car that appreciates every year, a car that sells itself, a car that turns more heads than your best friend’s cheesy Italian meatball, then the MK IV Toyota Supra is your is all end all.  If you love a big set of twins like I do, you’ll be swooshin down the streets faster than a speeding bullet. Black leather interior, stretched black wheels, and a black murdered out paint job. Even Batman would trade his whip for this black beauty.

Week 5 EOC: Superbowl Commercials Good and Bad

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I thought this Super Bowl commercial was just simply brilliant. It was very memorable for both Volkswagen fans and Star Wars fans!  The ad was just cute and hilarious all at the same time. The commercial was able to say so much in such a short few seconds. It's basically about a child in a Star Wars suit pretending to be Darth Vader. He is running around the house struggling to use the force. His dad soon comes home and helps him out by giving him an extra boost of "the force". He is shocked at the end that the vehicle had started by his help. This ad was great because not only did it emphasize the remote start feature of the Volkswagen, but it incorporated Star Wars' "Force" to accomplish it. This was just an overall great commercial.  It targeted adults, children, Volkswagen and Star Wars fans all together. Great job VW!

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The commercial I chose ad for my bad list was the Motorola Xoom. I thought this advertisement was counter productive. In the commercial you see a guy sifting through crowds and crowds of people wearing white jackets and white headphones. Towards the end he reaches his office and gets the attention of a girl who also seems to be hypnotized with her white coat. I get the point of what the commercial was about. Everyone in white was supposed to represent Apple customers and the guy was supposed to represent something different. This ad was just counter productive for me the second I seen everyone wearing white it reminded me of Apple products. The second I seen a touch screen device it reminded me of the iPad. I thought this was an iPad commercial, therefore it made me want an iPad. I totally disregarded this tablet as a Motorola product. I was more interested in the iPad. This could just be because I am and Apple Product owner, but this commercial just wasn't working for me.

Most commercials during the Super Bowl are pretty great, some aren't. Either way the creative directors and designers of these ads did an amazing job. With closing, just to put it in perspective, it was an average of $3M for :30 of air time!!!

Who is Bob Isherwood week 4

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   Bob Isherwood is a former Worldwide Creative Director for Saatchi & Saatchi from 1996 to 2008.  He was born are and raised in Melbourne, Australia where he later studied Advertising Art at Royal Melbourne Institute of Technology.  After college he made his way to the United Kingdom to find a career.  He eventually returned to Sydney, Australia.

“In 1982 he returned to his native Australia as founding partner of The Campaign Palace Sydney."

In 1986 where he was hired by Saatchi & Saatchi. He soon became a Creative Director in 1988 and eventually became a Worldwide Creative Director for Saatchi & Saatchi in 1996.  Isherwood holds many creative awards, in matter of fact, close 8,000!

“Bob Isherwood was Worldwide Creative Director of Saatchi & Saatchi and under his leadership, the network won almost 8,000 significant creative awards. During his 35-year career in the advertising industry, his work has been endorsed by the industry's most prestigious national and international award shows."

 Isherwood has even been spotted at festivals and won awards there as well. 

"Bob Isherwood, worldwide creative director, Saatchi & Saatchi, has been selected by the international Clio Awards to receive its distinguished Lifetime Achievement Award for 2007. "

Mr. Isherwood is a virtuoso in his creative field.  He views advertising as more of a connection rather than just selling a product or purpose.  He alone, has led innovative ideas changing the advertising industry world.  Well I shouldn't say he alone, but his ideas have guided teams in accomplishing media goals.