Who is Bob Isherwood week 4

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   Bob Isherwood is a former Worldwide Creative Director for Saatchi & Saatchi from 1996 to 2008.  He was born are and raised in Melbourne, Australia where he later studied Advertising Art at Royal Melbourne Institute of Technology.  After college he made his way to the United Kingdom to find a career.  He eventually returned to Sydney, Australia.

“In 1982 he returned to his native Australia as founding partner of The Campaign Palace Sydney."

In 1986 where he was hired by Saatchi & Saatchi. He soon became a Creative Director in 1988 and eventually became a Worldwide Creative Director for Saatchi & Saatchi in 1996.  Isherwood holds many creative awards, in matter of fact, close 8,000!

“Bob Isherwood was Worldwide Creative Director of Saatchi & Saatchi and under his leadership, the network won almost 8,000 significant creative awards. During his 35-year career in the advertising industry, his work has been endorsed by the industry's most prestigious national and international award shows."

 Isherwood has even been spotted at festivals and won awards there as well. 

"Bob Isherwood, worldwide creative director, Saatchi & Saatchi, has been selected by the international Clio Awards to receive its distinguished Lifetime Achievement Award for 2007. "

Mr. Isherwood is a virtuoso in his creative field.  He views advertising as more of a connection rather than just selling a product or purpose.  He alone, has led innovative ideas changing the advertising industry world.  Well I shouldn't say he alone, but his ideas have guided teams in accomplishing media goals.