[4] Promotion

"Unwrap the Pary" Advertisement for Magazine (Concept)

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The picture posted up above was a concept I put together in Photoshop.  This is a general idea of what the magazine advertisements would look like.  The idea can be put together on any medium. It doesn't necessarily have to be composed in Photoshop, I'm certain a freeze frame from the actual television commercial could suffice as well. To help promote Starburst even farther we could potentially use a known DJ too. The DJ pictured here is a known DJ among the house scene. His name is DJ Afrojack. This could help publicity because we could incorporate his identity into Starburst's advertising tactics.  This idea not only has to be featured in magazines it could potentially be a billboard or web ad on a popular website.  This picture would be perfect in a town such as Las Vegas because people will constantly be reminded of Starburst every time they go out to a club in the city.  We can even feature these ads on the actual websites of the clubs themselves.  If a tourist is looking for a hot destination in Las Vegas they would immediately see this ad on the clubs home page.  For this particular concept I decided to choose one of the fonts i had brainstormed in a previous blog post. I chose this one because it's colors were vibrant and it similarly matched the yellow found in the yellow Starburst Chew. "Letterforms or words may stand out by using weight for contrast." (Landa 218) It also went well with the picture because the photo was basically blue, and the yellow helped the words stand out more. It accentuated the picture quite nicely. "The main visual message is called the visual or image. Together, the line and visual should communicate and express the advertising message. In fact, in a really good ad, the line and visual, in combination, should have an additive effect.." (Landa 208) One of the biggest focuses I had prioritized in this ad was the eye tracing. I wanted the "Unwrap the Party" to have a huge emphasis. By placing the text on the bottom right corner of the ad really made it stand out. Naturally when first viewing the ad you are trying to figure out what it is exactly is falling down from the sky.Your eye movement starts its way at the top and follows downward. As your still looking downward to figure out what it is, you do find out, when you see the "Unwrap the Party!" text and realize its a Starburst ad. The falling Starburst chews made this ad very effective.  "Have you guided the viewer through the composition using arrangement, movement, alignments, and transitions (A.M.A.T.)?" (Landa 212) By no means am I graphic designer but I did focus on what the Robin Landa had mentioned was important when creating magazine ads. As a consumer I have realized that audio in a commercial plays a major role. One of the biggest things people love to hear is a catchy tune or an awesome song. "We have all heard advertising jingles that we can hum or that stay with us, provoking endearment to brands or nostalgic feelings.  Audio provides a strong component in screen-based media, lending to the audience enthusiasm, engagement, and a way to make the piece memorable, to make it stick. (Landa 220) For my television commercial version of this advertisement I'm going to do a 30 second spot. To model my commercial after a succesful idea, I am going to base some of the music liek what car commercials do. The latest Lexus commercial for the CT 200H has an amzazing song that flows very well with the ad. The reason why the ad is so successful is becuase people are desperate to find out what the song is, or if tehy already know, they are reminded later as the jingle is caught in their head. Theyll be singing it later, and later reminded of the car ad. Even after that they might even search for it online, just to be caught into more ads from the car company.. My idea is to use a similar tactic for the Starburst commercial!