[5] Creative Content

Storyboard and Script for Starburst "Unwrap the Party" Commercial

Posted up above are scanned versions of my storyboard I sketched the the "Unwrap the Party" Commercial. Also included is a scan of the Script I wrote for this commercial. I've never scripted a commercial before that was actually going to be shot so I had taken the time for this project to do it efficiently as possible. To do this, I used a functional technique of storyboarding. "A storyboard is a series of drawings, sketches, or photographs of key shots of a planned television commercial, accompanied by text, used to visually explain an idea." (Landa 222) Storyboarding not only helps describe what is going on in the clip but also it has specific instructions that will guide the viewer. These storyboards are the first step to telling the story visually. I made sure to give extra detail in the story board so it can make filming much easier. "The visuals are drawn inside small frames, in proportion to a screen; and the action, sound or special effects, and dialogue are written underneath or next to each frame. It acts like a diagram of the commercial before it goes into production." (Landa 223) Like I had mentioned in an earlier post my main emphasis is to get these commercials online as well as in television. The goal is to make the commercial so memorable people will want to share it with their friends. The whole concept I'm presenting is sure to catch our viewer's attention. "Whether these are films, stories, brand-sponsored series, or any other form, the idea is to engage people enough that they will view is once, twice, maybe more, and share the item.." (Landa 224) When playing these commercials I think the most valuable air time could potentially be at night. It is a commercial of a club environment so night time will target more adult audiences. Adults are statistically proven to watch television more at night rather than during the day. People will love this commercial because it will get them hyped even in the night. When you've come home form a long day at work and your watching T.V. this ad will get you pepped up! "Television commercials, with a few exceptions, air more than once during a period of time. It is important to structure the ad so that it is interesting when viewed multiple times!" (Landa 222)